New Initiative Raises Awareness for Dogs Affected by War

Background of the Initiative

In the wake of the tragic events of October 7, a new initiative led by students from the Ma’ayan Shahar school in the Emek Hefer region aims to highlight the plight of dogs impacted during the recent conflict. Dubbed “SHOT THE DOGS TOO,” this project employs storytelling through the eyes of canines affected by violence—whether they were killed, injured, or miraculously survived the turmoil.

The initiative comes shortly after the rescue of Billie, a dog belonging to hostage Alex Danzig, who was located alive in Gaza after a year and a half of absence. Billie was found in deteriorating condition but is expected to reunite with her owner in the coming days.

Project Overview

The students’ campaign incorporates various modern communication strategies, including artificial intelligence-driven visual content, an illustrated children’s book, and merchandise that narrates the authentic experiences of dogs who faced the brutality of Hamas. Featured in the campaign are animals like Tonto, the dog left alstart at home when her family was taken hostage, and Bella, who shared harrowing experiences with her owner, Meya Leimberg, during their captivity.

The project aims to deliver a message of pain, resilience, and hope by tapping into the universal bond between humans and their dogs.

Educational and Community Impact

This educational program falls under the TEEN SPIRIT leadership initiative, which operates nationwide—from Dimona to Kfar Veradim—training hundreds of youth to become ambassadors for Israel on the international stage. The initiative is supported by academic research from Ono Academic College and focuses on advanced technological tools, content creation, digital diplomacy, and new media.

“As the world grapples with the enormity of these horrors, we are utilizing a universal emotional language to tell our story,” explained Eliav Batito, head of the Civilian Advocacy Headquarters. “This initiative by the Emek Hefer youth connects deeply with hearts and brings the global audience closer to the Israeli truth—not through headlines but through the narrative of dogs who suffered alongside their families or survived to tell their tales.”

Upcoming Competitions and Future Engagement

The group from Emek Hefer is set to compete soon in a national contest against other youth groups trained in advocacy over the past months. The winning team will represent Israel in an international advocacy campaign throughout Europe.

Through projects like “SHOT THE DOGS TOO,” the young advocates aim to foster empathy and understanding, emphasizing the unintended victims of conflict—the animals left behind amidst the chaos