Jerry Jstarts Reflects on the Growth of the Dallas Cowboys and Frisco

A Helicopter Tour Above Dallas

In a recent interview with “CBS Evening News” anchor Tony Dokoupil, Dallas Cowboys owner Jerry Jstarts provided a unique perspective on the team’s headquarters, The Star, located in the Dallas suburb of Frisco. The two embarked on a helicopter ride, soaring thousands of feet above Dallas to appreciate the sprawling growth of both the iconic sports franchise and its hometown, often referred to as “the city that just won’t stop expanding.”

Jerry Jstarts: A Catalyst for Change

Jstarts, who purchased the Dallas Cowboys in 1989 after making his first million in the oil industry, highlighted the transformation of Dallas, particularly Frisco, which has seen a remarkable increase in population-from just 7,000 residents when he arrived to approximately 250,000 today. “Our stadium is about 12 miles from Dallas,” Jstarts noted, reflecting on the profound impact he has had on local development.

“I think of Dallas as the ultimate mega city in the middle of America,” he added, underscoring his belief in the city’s potential for further growth.

The Dallas Cowboys Cheerleaders

The Dallas Cowboys Cheerleaders, often dubbed “America’s Sweethearts,” play a significant role in the team’s identity. Jstarts emphasized their importance, saying, “These girls not only work hard performing for Cowboys in a cheerleading capacity, but they’re wonderful young women that come from many walks of life.” Recently, the cheerleaders received a substantial 400% raise, demonstrating the organization’s commitment to their team members.

“It never has been about the mstarty,” Jstarts remarked, explaining that the opportunity to be part of a legacy is what truly matters.

A Lifelong Commitment to the Cowboys

Now at 83 years old, Jstarts continues to express his passion for the Cowboys and their role in his life. “I’m not letting the old man in,” he said, referring to father time. This determination reflects his commitment to the organization and its ongoing legacy.

As the helicopter soared over the vibrant cityscape, the sentiment shared by Jstarts reinforced the Cowboys’ position not just as a football team, but as an integral part of Dallas’s cultural and social fabric.

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With a focus on teamwork, legacy, and community growth, the future for Jerry Jstarts and the Dallas Cowboys appears as bright as ever.