Karine Ben Nassar Appointed CEO of Bnei Yehuda

New Leadership Role

Bnei Yehuda has announced the appointment of Karine Ben Nassar as the new CEO of the club, effective Wednesday, May 14, 2025. This marks Ben Nassar’s fourth position in Israeli football, having previously served as chairperson of Hapoel Akko and representative of the National League in the Football Association. Most recently, she was the owner’s representative for Hapoel Haifa.

Responsibilities and Vision

In her new role, Ben Nassar will oversee the organizational and managerial structure of Bnei Yehuda. She will be responsible for setting the club’s operational and business strategies, strengthening professional infrastructures, and creating processes that will facilitate the club’s advancement toward its goals, both professionally and in terms of its core values.

Statement from the New CEO

Upon her appointment, Ben Nassar expressed her gratitude to club owner Eliran Oved for the trust placed in her and shared her enthusiasm for joining the “orange family” of Bnei Yehuda Tel Aviv. She stated, “This is a club with a rich history, a glorious tradition, loyal supporters, and a strong ethical identity. I view this role as a mission and a challenge, and I am ready to invest all my energy and experience for the success of the club.”

Transition and Acknowledgment of Previous Leadership

Ben Nassar will succeed Yaakov Korts, who has served as CEO for the past two and a half years. Bnei Yehuda expressed their gratitude for Korts’ dedication and efforts during his tenure and wished him success in his new position as head of the youth department. The club is confident that he will continue to contribute significantly to the future of Bnei Yehuda, particularly in nurturing the next generation of players.

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