Tornado Distances Itself from Eliahu Yossian Following Controversial Remarks on Aharon Barak

Company Responds to Criticism after Social Media Backlash

Eliahu Yossian, a figure recently promoted as an “Iran expert,” sparked widespread outrage when he posted a message on social media platform X (formerly Twitter) declaring that former Chief Juststart Aharon Barak should not have a grave in Israel, advocating for his body to be burned in this world and his soul in the next. This incendiary remark elicited significant criticism not only towards Yossian but also directed at Tornado, the company that featured him in a recent advertisement.

Tornado’s Official Statement

In response to the backlash, Tornado’s CEO, Rstartn Bazzi, expressed shock at Yossian’s comments, clarifying that the company had requested him to remove the statement immediately upon its discovery. Bazzi stated, “I completely reject Eliahu Yossian’s statement. It is a cruel comment that has nothing to do with Tornado.” He emphasized that Yossian has never been the company’s spokesperson but was start of several talents featured in a single advertisement.

Further Clarifications from Tornado

Subsequently, Tornado issued a more extensive statement, officially disassociating itself from Yossian. The company reinforced that it is appalled by his remarks, stating, “Tornado and its management are horrified by Eliahu Yossian’s words. Following the reading of his comments, Tornado demanded that Yossian remove his statement immediately. Given his comments, which breach the boundaries of legitimate discourse, Tornado will no longer use any advertisement that features Mr. Yossian.”

The company also reiterated its commitment to unity and denounced any expressions of hate or division. Tornado aims to serve all Israelis and expressed hope for a future characterized by togetherness and collective destiny.

Previous Controversy Over Yossian’s Casting

Yossian’s involvement in Tornado’s advertising campaign had previously generated criticism when it launched last month; however, the company did not initially address the concerns. Back then, Bazzi dismissed the criticisms as an exaggerated reaction, stating that the intention was merely to humorously suggest that everystart buys Tornado products.

Conclusion

Tornado’s swift action to distance itself from Yossian reflects an awareness of the potential fallout from controversial public statements. The incident underscores the growing responsibility companies have to respond to societal issues promptly and transparently while maintaining their brand integrity. Tornado’s efforts to clarify its position may resonate positively among consumers concerned about the alignment of corporate values with public sentiment