Wix Revolutionizes Development Role: Embracing AI with Unified ‘xEngineer’ Teams to Transform Software Design

Rethinking Developer Roles: Organizational Changes at Wix

Overview of Changes

Wix, a prominent website development platform, announced significant organizational changes aimed at enhancing its development teams’ focus on artificial intelligence (AI) tools. In a recent email shared with employees and tweeted by President Nir Zohar, it was indicated that frontend, backend, and mobile development teams will be combined to create a unified role termed “xEngineer”.

Leadership Insights

Yaniv Even Hayim, Wix’s Chief Technology Offstartr, explained that the restructured role will emphasize AI-driven tools and design, managing products from start to finish. The email pointedly noted that there would be no job cuts connected to this restructuring, although additional details are pending.

Workforce Development

The company plans to initiate training programs for existing developers, which will directly influence future recruitment, career advancement opportunities, and potentially new compensation packages, including stock options for participants.

AI’s Transformative Impact

Even Hayim underscored the fundamental changes that AI is bringing to software development processes. As AI begins to generate much of the code, developers will increasingly concentrate on software design, architecture, quality assurance, security, and reliability.

Upcoming Discussions and Updates

Wix is set to hold a Q&A session with research and development teams next Thursday to elaborate on its AI strategy and the practical implications of the announced changes. A detailed document outlining further specifics of the organizational transformation will be distributed to employees in the coming week.


Meta Description: Wix announces significant organizational changes to enhance development teams focused on AI. The integration of front-end, back-end, and mobile development aims to create a new role emphasizing AI tools.

SEO Tags: Wix, Organization Changes, AI Development, xEngineer, Technology News, Software Development, Corporate Strategy

Scroll to Top